ABOUT THE FOUNDERS

Lauren Salminen

Lauren Salminen, PhD

Psychology · Behavioral neuroscience · Human cognition

Daniel Fetzner

Daniel Fetzner, MBA

Marketing · Business strategy · Brand development

Why We Built Coherence

Coherence began with a shared question between close friends: what allows us to move through life feeling fully aligned—physically, mentally, and emotionally?

Together, we spent significant time exploring the neuroscience of alignment—how the body, mind, and environment interact to shape the way we feel and function. Lauren had long recognized thermal discomfort as one of the simplest ways the environment can pull attention, cognition, and emotion out of alignment. Dan brought the business and strategic perspective needed to turn that insight into a broader vision.

Together, we built Coherence around a simple belief: people should not have to spend their lives adapting to environments that work against them.

Coherence is about bringing mind, body, and experience into alignment. Thermal comfort is simply where we're starting.